What is Food Photography ?
Why Food Photography ?
How to do Food photography ?
Composition
Types of Lighting ?
Platforms for Food Photography ?
Dos before the shoot.
What is Food Photography?
Its an Art form of Preparing, Arranging, Lighting, Manipulating, Playing & at last Documenting any form of Food & Beverage for different uses and purposes.
But for the most of the times it's used to make the food look drooling.
Why Food Photography?
It's an Art form, A Skill, A method to document Food & Beverages to make it look :
1. More Drooling (Mood Shots)
2. More Fancy and Upmarket (Ambience and People)
3. More Informative/Communicative (Ingredients, Combinations, Size)
4. More Sellable (Aggregators, All of the Above)
How to make it look drool worthy?
1. Play with Colors
2. Play with Lights
3. Play with Food and Props
4.Actiooonnn!
5.Go Closer!
Types of Lighting and their purposes ?
1. Natural Light
2. Harsh Light
3. Soft Light
4. Shadow Play
Purpose?
Detailed Discussion (Shoot Questions)
How to Compose it well!
Detailed Discussion on All
(Questions Expected)
1. Understand the type of food
2. Add relevant elements
3. Understand what to show
4. Depth of Field
5. Rules of Thirds, Golden Ratio, Leading Lines
6. Fill the frame
7. Color wheel and theory
a. Monochrome
b. Complementing
c. Analogue
Platforms for Food photography
1. Social Media (Food Bloggers)
2. Menu of HoReCa
3. Aggregator platforms (Zomato, Swiggy)
4. Labels and Branding needs.
5. SMM Content needs of brand.
Detailed Discussion on All
(Questions Expected)
Dos before Food Shoot
1. Understand the requirements from the client.
2. Understand the purpose of photos to be shot (Outdoor print, Online list, Branding, Concept of occasion, Sales, Prints etc )
3. Share your thoughts, ideas and your previous works.
4. Make a Mood board or Rough Sketch
(Do not use Pinterest, IG).
5. Try to Understand the color, Presentation, Plating of the dish to be shot
6. Search and prepare for relevant combinations of dishes, beverages.
7. Get your backdrops, props and other materials ready.
8. Know your Gears, Lights very well.
9. Garnish it yourself!
10. Feeeeeel the place and vibe of brand!